Bio

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Background

Proven background in leadership, exhibiting expertise around creative direction and project management. Recognized as subject matter expert for usability and diagnostics: expertise in methodology implementation and conception. Skills include:

Skills

Creative Direction
Interface Design & Development
Art Direction
Software Design
Project Management

Project planning
Strategic planning
Consulting
Branding

Systems analysis
Graphic design
Interface design
Competitive analysis

Usability testing
Requirements gathering & analysis
Concept development

Present

Derrick Fludd who serves as acting director created Sight-Sound-Visions Inc. The company focuses on web design, web hosting, graphic design, branding, presentation design, illustration and web application development. In 2018 Co-founder KH [Kloe Housewares LTD. LLC.] New York & Shenzhen company focus on decorative items for homes, hotels, restaurants.

Past Accomplishments

Web site development & design for McGraw-Hill Digital Higher Education.
Web site development for Ansaldobreda Inc. Design & build.
Web site development for SendWordNow communications and application re-design.Other responsibilities included questionnaires and interviews of stakeholders, current web site and application analysis. Competitive analysis and conclusions report, storyboards for demo development, flash and HTML demos, scripting, information architecture, illustration, and copy writing.
Website development for Stockton Partners Inc. design implementation and hosting.
Competitive analysis for Dega Systems application comparison for project management software
portal building software, e-learning platforms.

2000-2001 Senior Art Director Cap Gemini Ernst & Young

Clients: Farmers Insurance Creative direction for corporate web re-design responsibilities included:
Project management led team of 25 consultants, programmers, designers, and business analyst.
Developed interview questionnaires, and screeners for interviewing clients, and insurance agent’s representatives. Coordinated interviews to be held in three different states over a period of three days.
The entire project was to be executed and delivered within 3 months on a budget of 1.6 million
Due to prior commitments Farmers Insurance had made. We delivered the project on time and on budget.

Clients: Dataraid

Creative directions for corporate web re-design; responsibilities included:
Software re-design of decision tool application, user interface reconstruction.
Participation in Ernst in Young’s (ASE) Accelerated Solutions Environment twelve hour session. Coordinated and conducted usability testing session in conjunction with DG branding incorporated.

Clients: Equity Capital Networks

Creative direction, corporate id, web design, logo design and branding. Other responsibilities included:

Budget creation, project timeline, design and development.

Clients: American Express

Worked with four-person team to refine and implement corporate initiatives workshop for vice president’s. The goal here was to develop a game that would be played by the vice president’s of American Express business units. The game would enable these individuals to develop new initiatives for their consumer base under each business unit. By using real world scenarios and budgets this initiative gave them a chance to forecast returns on investment based on consumer trends.

Clients: JP Morgan

Consultation and analysis of JP Morgan trust intranet and employee extranet. Responsibilities included: Initial client meeting analysis documentation, budget drafting a proposal and timelines.

1999-2000 Creative Director for US New Media

Clients: Canon Inc. USA

Creative directions for Canon USA multimedia division lead a team of eighteen persons to design and execute all of Canon USA online initiatives. Responsibilities included:
Budgeting, scheduling, division meetings, weekly status reports and creative implementation.

Other freelance work:

Freelance Art Director /Madison Square Garden
Art Direction for 4 fold postcard for spring line / The Floodline
Art Direction for 16 page catalog for fall line / The Floodline
Assoc. Art Direction for IBM back to school / Einson Freeman
Assoc. Art Direction for Columbia House Records / Shasho Jones Direct
Presentation production for Bloomingdales /Ambrosi NY
Music composition for big bear 30 sec. Commercial spot / KSK Visuals
Art Direction Corporate ID logo design & promotional postcard Campaign / Showdigital
Aerosoles package presentation /SFI
Art Direction Logo designs for Park Davis-Pfizer Pharmaceutical / Imero Fiorenteno inc.
Fortunoff 75th anniversary production presentation /SFI
Spiegel spring catalog production presentation /SFI
Backdrop design for Polident television shoot /KSK Visuals
Backdrop design for Tetley Tea’s/Piopo Studios
Backdrop design/KSK Visuals
Pfizer Pharmaceuticals computer medical illustration for/CCG
Storyboard for Sony XBR2 TV/Flashpoint Multi Media Group

Additional work history:

2012 -18 English Teacher IBS (International Business School) Zhuhai
2012 -13 English Teacher TPR Zhuhai
2012 English Tutor Zhuhai Joyful English Training Center
2012 Primary School English Zhongshan TPR English School
2010 Fuyang Middle School English Teacher 8th Grade
2008-09 Business English Teacher New World Training Center Shanghai China
2008 English Teacher Pattison English School Shenyang China
2008 English Teacher I-Web Shenyang China
1993-1996 Exhibition installation /Studio Museum in Harlem
1987-1988 Music Director for /Dancing Hands Performance Group
1986-1987 Alumni instruction for lithography /School of Visual Arts
1985-1992 Director of framing restoration dept. expertise in print Authenticity/ Ronin Gallery
1990-1994 Co-founder Tribeca Arts school for painting and drawing

Awards

Editors Choice Award The International Library of Poetry 2007
Poet Fellow Award Noble House London 2007
2001 Cap Gemini Ernst & Young Award of Excellence
1991 Poet of Merit award American poet Society
1990 Poet of merit award American Assoc. of Poetry
1985 Print award School of Visual Arts
1984 Print award School of Visual Arts

Children's Publications

Gul & The Fish

Paperback: 21 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

Story of Tra-uth

Paperback: 29 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

The Forest Of Life

Paperback: 19 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

Story Of The Homeless Man

Paperback: 16 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

The Flowers & The Bees

Paperback: 24 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

The Magic Paper

Paperback: 27 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

Man On The Island

Paperback: 21 pages
Publisher: Tales & Stories.com 2007
Language: English
Size: 7”x 9” inches

The Rat King

Paperback: 24 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

Witch That Stole Time

Paperback: 18 pages
Publisher: T ales & Stories.com 2007
Language: English
Size: 7”x 9” inches

Mary’s Day at the fair

e-Pub Edition
Publisher: Tales & Stories.com 2010
Language: English
Size: 7”x 9” inches

Mary’s Dream

e-Pub Edition
Publisher: Tales & Stories.com 2010
Language: English
Size: 7”x 9” inches

Learning Your ABC’s

e-Pub Edition
Publisher: Tales & Stories.com 2010
Language: English
Size: 7”x 9” inches